If you have a non-ecommerce site, you may be missing important insights by focusing exclusively on averages. Avinash illustrates specific metrics you can use to go beyond averages to get a true picture of what is happening on your site.
Monday, December 8, 2008
Beginning Analytics: Interpreting and Acting on Your Data
If you've just started to use Google Analytics and aren't sure which reports to look at, this video provides a helpful 1st-time analysis walkthrough. You'll learn how to interpret what you see in these key reports and what actions you should take as a result.
Social Networking Panel Discussion at Zeitgeist '07
Being an entrepreneur can be challenging enough: Putting together the right combination of market opportunity, product, team, and financing is more art than science. But being an entrepreneur in the social networking space brings a completely different set of challenges. Rather than the Facebooks and Myspaces, we've invited entrepreneurs from lesser-known social software companies, who will talk about their strategies for enabling online community -- LinkedIn from a business perspective, BeBo for consumers, and Socialtext for workgroup collaboration. Dyson, a longtime industry observer through her Release 1.0 newsletter and PC Forum conferences, as well as an active investor, will uncover the key success factors in growing a successful social networking startup.
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